The publishing industry has existed for over 100 years. Publishers have for a long time had many avenues, formats and types of media to publish through. Needless to say, the internet has had a revolutionary effect on news and media. In a manner of speaking the internet has brought the world closer together. It's easy to chat to friends in a different country, or chat online with a retail store you're considering purchasing from which may only be a few kilometers away. The "now" generation demands access to magazines, entertainment, socialising, news, hype, gossip and anything they can sink their teeth into wherever they are; on a bus, in a restaurant, in the lavatory or elsewhere. With this in mind it is easy to understand why the iPad has firstly, been so successful and secondly, why publishing methods are changing at an almost fast-enough rate to keep up with the mass-consumption of the "now generation".

So apparently usage of the iPad can be described as follows:

• In the home - the iPad is most usually used in the bedroom or kitchen.
• Emailing and general internet browsing are almost equal percentage of use. While social networking comes in 3rd and reading books 4th. Surprisingly, listening to music on the iPad is 5th.

Now pertaining to publishing content, an interesting statistic has been revealed.

Around 25% of iPad users have purchased a brand related application, while 85% of iPad users would apparently download an app about their favourite brand or brands only if it was free and there was no subscription involved. Now that's got to be motivation for publishers to jump on the app bandwagon. Assuming they do it the right way.